Grow Up with GROW
THIS IS the Grow Up with GROW podcast. We assemble the greatest marketing minds in emerging B2B Tech, learn new ways of unlocking growth and discuss the benefits of the Fractional Chief Marketing Model. It’s now time to Grow up - with Grow Powerful’s Managing Partner, Brett Schklar
Episodes

4 days ago
4 days ago
CEOs can be overwhelmed when building their go-to-market attack plan. Hiring full-time, agencies, consultants and now - an incredibly fast growing capability: the Fractional CMO or Interim CMO.
Join Tanya White, iCMO and Brett Schklar, iCMO & Founder of GROW Powerful as we discuss the options and when to choose the option that helps a company achieve their growth goals.

Sunday Mar 12, 2023
Sunday Mar 12, 2023
Defining your company’s unique purpose can help you prioritize investments, inspire your employees, attract new talent, build trust with stakeholders, differentiate yourselves from your competitors, and drive growth that outpaces your industry. It’s a powerful tool for achieving long-term success and sustainability.
Join Gary Van Prooyen, iCMO, and Brett Schklar, Founder & iCMO as they delve into the topic of finding your competitive advantage as a purpose-driven company.

Monday Feb 27, 2023
Monday Feb 27, 2023
No matter what size your company is, obstacles to growth can happen. While there’s no single magic formula to overcoming obstacles, there are proven processes to follow in order to get aligned and push through those obstacles.
Join Rhonda Geidt, iCMO, and Brett Schklar, Founder & iCMO as we delve into the topic of overcoming obstacles to get to the next phase of growth.

Sunday Feb 12, 2023
Sunday Feb 12, 2023
There’s never been a more critical time to have a secret weapon in the war against not getting things sold. Things are taking longer, people are ghosting sales members like never before, the quotas aren’t getting easier, and the pressure to grow even with a smaller team is increasing. It’s insane out there. This leads to the weight of the world that was already on the CRO or VP sales’s shoulder to be even heavier than before.
Join Brett Schklar as we dive into a secret weapon that can level-up a CRO's Success.

Sunday Jan 29, 2023
Sunday Jan 29, 2023
With the world of technology getting turned upside down, CEOs need a strategy to keep it together, build focus on marketing programs and even accelerate growth (this is the time to outflank the big guys!).
Join Brett Schklar and special guest, Christina Del Villar as we delve into defensive marketing strategies for CEOs in B2B Tech: How to come out ahead.

Monday Jan 23, 2023
Monday Jan 23, 2023
While CEOs don’t need to deep-dive into the nuances of omnichannel marketing, it’s incredibly important that you have a high-level understanding of it and how it drives value for your organization.
Join Brett Schklar and Special Guest (and GROW iCMO), Kay Kienast, as we delve into the topic of Omnichannel marketing.

Sunday Jan 15, 2023
Sunday Jan 15, 2023
Annual revenue targets, number of employees, office space, where people work, budgeting - all of the things that you’ve normally got lined up at the top of the year are in flux. It sucks, but it’s the reality. Meanwhile, all the economists are scratching their head giving the business world a “WTF” moment. Join GROW as we share some tips on how to reframe your planning strategies to preparation strategies.

Monday Dec 26, 2022
Monday Dec 26, 2022
While every company’s growth path is different, we’ve found that following GROW powerful’s 5 phases of market-led growth can achieve repeatable, scalable, and optimized growth programs.
Join us as we talk through the 5 phases and gain insights into the program and process.

Sunday Dec 18, 2022
Sunday Dec 18, 2022
As the popularity of the Fractional CMO model rises, so does the volume of low-quality, low-cost options.
Join Brett Schklar, as talks through the topic of: CEOs Choose Wisely: Why Fractional CMO Quality Matters.
Find out why CEOs in B2B Tech MUST choose the best Fractional CMO option for growth.

Sunday Nov 13, 2022
Sunday Nov 13, 2022
Layoffs are everywhere. Companies are freezing up. The recession is here. Most CEO’s look to cut marketing first. It makes sense.
But how to cut marketing, where to cut marketing, and how to align those cuts with a corporate strategy is even more important.
We’re going to talk about some basic cost-cutting measures you should be doing RIGHT NOW, as well as options for marketing based on routes you take as we head into a recession.