Grow Up with GROW

THIS IS the Grow Up with Grow podcast. We assemble the greatest marketing minds in emerging B2B Tech, learn new ways of unlocking growth and discuss the benefits of the Fractional Chief Marketing Model. It’s now time to Grow up - with Grow Powerful’s Managing Partner, Brett Schklar

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Episodes

3 days ago

Hiring or even being a Fractional CMO isn't for everyone. During this show, we'll explore the right profile of people to be Fractional CMOs as well as help company leaders and investors determine when it's the right time to hire a full-time CMO vs a fractional CMO.  

Tuesday Sep 06, 2022

There is no question that there is exponential growth in the demand for fractional CMO's.  Especially for B2B Tech companies, it makes a lot of sense.   HOWEVER, there is too much "bandwagoning" taking place.  PR agencies, copywriters, graphic designers, and consultants are now advertising themselves as, "fractional CMO's".  It's a joke. During this session, we're going to help you figure out how to spot a phony Fractional CMO, how to align your needs with the capabilities of a true Fractional CMO, and stories we've seen from the trenches when good companies make bad choices in their Fractional CMO resources.  

Tuesday Aug 23, 2022

As emerging companies are embracing the amazing talent of fractional or interim leadership, there are two main disciplines that are picking up speed right now: Fractional marketing leadership and fractional sales leadership.   Join us as we take two of the fastest growing companies who are delivering in both arenas to talk about lots of things fractional/interim, including when to use fractional, what's a better model, comparing the two disciplines and much more!   Our topic leaders will be Henning Schwinum, Co-Founder & Managing Partner at Vendux (Fractional Sales Leadership) and Brett Schklar, Managing Partner at GROW Powerful (Fractional CMO's).  We'll look at both disciplines, what's working and not working for each discipline, and how to win leveraging fractional or interim executive talent.   

Thursday Jul 28, 2022

Join Brett Schklar and special guest & iCMO, Raphael Carty for an important topic we regularly hear from CEOs and VCs - balancing demand generation and brand programs. Early-stage companies don't have a lot of time to build a brand and build an audience. Deal flow needs to happen. So - how do CEOs and VCs help their companies balance the short vs. the long term that establishes a solid growth engine for years to come? Tune in and we'll share examples, best practices, and pitfalls to avoid when building a growth attack plan.

Tuesday Jul 12, 2022

Based on a significant amount of interest from the fractional CMO's we talk with, we're launching the open Fractional CMO community - something by Fractional CMO's, for Fractional CMO's and about Fractional CMO's. If you're currently a Fractional CMO or are a current full-time CMO but want to explore options of moving to the fractional model - this is the episode for you. We'll discuss:1) The goals of the community2) Who it's for3) Different ways to interact4) How to join

Tuesday Jun 28, 2022

When seeking a fractional CMO, emerging companies have more options than ever before. With so many options, how do you find the right partner that delivers what you need for your company to rise to the next level of growth?   Join GROW as we discuss the four types of Fractional CMO models and which is best for you based on where you are in your company's maturity.

Friday Jun 17, 2022

Join special guest Derek Corcoran, as he discusses the best tips and tricks for telling a great story. 

Wednesday Jun 08, 2022

The world of financial technology (FinTech) is undergoing one of the greatest go-to-market transitions of any industry out there. FinTech is beginning to understand the power of buyer-focused stories and how they impact the buyer journey. We’ll explore finding the balance of the art and science of storytelling in FinTech and give you tips to build your own effective stories. Join GROW's managing partner, Brett Schklar and special guest Derek Corcoran of FinTechFanboy.com as they delve into the power of storytelling in FinTech and how it will define the winners and losers in the industry.

Tuesday May 24, 2022

The ultimate success of a fractional CMO model (iCMO) is to phase out of a company's engagement either to a full-time CMO, or to a team that's armed and ready to take the strategies and processes built and keep them in action to sustain and scale the program. Join GROW to learn the process that ensures a peaceful transfer of process that sets our clients up for success.

Tuesday May 10, 2022

For emerging B2B Tech companies who are navigating their journey to find sustainable and scalable growth, new insights can bring new direction, new needs and different skills to get to the next phase of growth. The last thing the company needs is to be locked into a long-term engagement. Learn how GROW's iCMO model leverages its short-term commitments to the advantage of its clients as well as the iCMO's that deliver growth for companies.

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